Build Your Audience

It’s more important than ever to have a centralised place for people to find you. After all, not everyone is on Facebook or TikTok. A website builds credibility and projects a professional image. It gives customers and clients a reliable hub for information. Perhaps most importantly, it’s a direct line to engagement and sales —…

Trust is important. It’s the foundation of any relationship. People buy from people they know, like, and trust – so it’s important you’re doing everything you can to help your potential customers trust you. Your customers’ entire journey through your website should be full of trust signals from start to finish. When it comes to…

Is your About page boring? How often do we treat these as an afterthought or, worse, overfill them with irrelevant content that focuses on the wrong things. In reality, an About page can be a golden opportunity to connect with your customers — if you do it right. An About page is important for every…

Branding guidelines are an important part of quality control and brand reputation for any business. Whether you are well established or in the early stages of starting out, branding guidelines not only builds brand awareness, but they also develop trust between businesses and consumers, helping create consistency and recognition. Having clear branding guidelines helps everyone…

Do you have a website or an eCommerce storefront for your business, but are not seeing the results you envisioned originally when you launched your online presence? Are you struggling to understand why you are not generating leads or sales? Understanding the significance of a website’s performance is essential whether you are promoting an idea or selling…

Why dealing with negative comments can be good. If you’ve ever created or published anything and put yourself out there you will have opened yourself up to thought, opinion and engagement. Some of those thoughts and opinions may be different to your own, and people may have different expectations and experiences from your services, products…

Dos and Don’ts of Stock Photos in Web Design Marketers and designers globally agree that visuals are an essential part of web design. Without them, the web would be a dull and complicated place. The pictures we use are appealing and help communicate information more clearly. They also make life easier for our website visitors…

Developing a company culture online is an essential tool for your business. It engages your staff to take visible pride in the work they are achieving as a team, while showcasing the talents and professionalism of your company. Developing an online company culture will help your business grow and be more appealing to people viewing…

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers, mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In order…

Instagram is a natural fit for your marketing strategy. You want to be where the consumers are. In order to do this successfully we have put together a series of tips to make your Instagram account the best it can be. Think of it as a general guide to help you get started on your…