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Effective Strategies for Attracting Customers to Your Website

As a small business owner, attracting customers to your website is crucial for the success and growth of your business. In today’s digital age, having a strong online presence is essential to reach a wider audience and drive traffic to your site. However, with the increasing competition in the online marketplace, it can be challenging…
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Do You Really Need A Website?

It’s more important than ever to have a centralised place for people to find you. After all, not everyone is on Facebook or TikTok. A website builds credibility and projects a professional image. It gives customers and clients a reliable hub for information. Perhaps most importantly, it’s a direct line to engagement and sales —…
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Dealing with Negative Comments

Why dealing with negative comments can be good. If you’ve ever created or published anything and put yourself out there you will have opened yourself up to thought, opinion and engagement. Some of those thoughts and opinions may be different to your own, and people may have different expectations and experiences from your services, products…

Creating a Company Culture on Facebook

Developing a company culture online is an essential tool for your business. It engages your staff to take visible pride in the work they are achieving as a team, while showcasing the talents and professionalism of your company. Developing an online company culture will help your business grow and be more appealing to people viewing…

Facebook General Guidelines & Recommendations

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers, mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In order…

Instagram a General Guide & Recommendations

Instagram is a natural fit for your marketing strategy. You want to be where the consumers are. In order to do this successfully we have put together a series of tips to make your Instagram account the best it can be. Think of it as a general guide to help you get started on your…

Email Newsletter Marketing – A General Guideline + Recommendations

We’ve all done it. You love a company, product or service so when you see on their site a ‘subscribe to our newsletter’ button you think: “Hey, why not? I’d like to keep up with what these guys are up to…”. Fast forward a few months and you’ve got an inbox clogged up with newsletters…

LinkedIn General Guidelines & Recommendations

Why LinkedIn? The average household income per LinkedIn user is hitting around $109,000. This is much higher than Twitter, Facebook and other social media networking power houses. You are dealing with people who mean business. LinkedIn is the largest business networking site in the world. There is a different mindset when users login to LinkedIn…

Do you use the Google My Business – Posting feature?

Similar to the facebook posting feature you are able to create business related posts to share. The post is displayed on your Google My Business Listing panel under your business information, allowing customers to see a promotion, offer updates or events. You can also see analytics on posts to see how many views and clicks…