Logo Design Brief Questions and guides to help create your visual identity.Logo BriefStep 1 of 520%Business / Entity Related QuestionsYour Name*Email* Business/Entity Name*How would you describe your services and/or products?Where possible use adjectivesWhat are the long term goals/objectives of your business?Who would you describe as your target customers/market?Age, sex, geo? (Helps in creating an overall feeling and impression market)CompetitorsWho are your main competitors?This gives a better feel for the market place and competition. (Providing links is useful)How are you different from your competitors?Underlying Values that guide the decisions you make throughout your business at every level, now, and as it grows?What 2 or 3 things are at the core of every major decision you make? (hint: integrity, excellence, teamwork, etc.)Visual identity and brand related questions.Do you have any specific icons/graphics in mind for your logo?Do you have any colour preferences, or existing brand colours?Do you have any colours/colour palettes that you do not wish to use?How do you prefer your logo to be worded or written out?Example: thedesigncubicle or the design cubicleDo you have a tag line? If so, would you like it stated along side your logo?Example: thedesigncubicle or the design cubicleWhere will the logo be used?Example: print, web...Are there any logos/designs that appeal to you and why?Brand DescriptorsStory time.Describe your brand like it’s a physical location.If you could have anything you wanted in an office space or brick and mortar store – what would this space look like? What would customers feel when they walk in the door?Describe your brand like it’s a person.Describe your brand like it’s a person. How would he/she behave? How would he/she dress? What values would he/she live by?Personality WordsChoose words that best describe the personality of your brand.Choose as many as you need to. Abundant Adventurous Affectionate Airy Ambitious Amiable Amusing Appreciative Artistic Artsy Athletic Attentive Attractive Aware Balanced Bare Beautiful Bold Brave Breathable Bright Brilliant Broad-minded Calm Capable Careful Caring Centered Charming Classic Clear Colourful Comfortable Comforting Communicative Compassionate Con dent Conscientious Conscious Conservative Considerate Conversational Cool Courageous Cozy Creative Crisp Daring Decisive Dedicated Determined Diligent Discreet Dynamic Earthy Easygoing Edgy Effective Efficient Effortless Elegant Empathetic Energetic Enthusiastic Excellent Exceptional Exciting Expressive Extraordinary Exuberant Fantastic Fearless Fiery Fit Flashy Flexible Flowing Forceful Forgiving Formal Frank Free Fresh Friendly Functional Funky Funny Generous Gentle Genuine Glamorous Good Gorgeous Graceful Gracious Grateful Grounded Happy Harmonious Helpful Hip Homey Honest Hospitable Humorous Imaginative Impartial Imperfect Independent Industrial Informal Imperfect Innovative Inspiring Integrity Intellectual Intelligent Interesting Intuitive Inventive Irresistible Joyous Kid-Friendly Kind Light Light-Hearted Loving Loyal Lush Luxurious Magical Magnetic Minimal Modest Modern Musical Natural Neat Neutral Nurturing Open Optimistic Ordered Organized Outgoing Passionate Patient Peaceful Persistent Pioneering Philosophical Playful Plucky Plush Polite Posh Positive Powerful Practical Pro-active Proper Prosperous Purposeful Quality Quick-witted Quiet Radiant Rational Regal Refined Relaxing Reliable Reserved Respectful Resourceful Rich Romantic Rustic Seductive Self-con dent Self-disciplined Sentimental Sensible Sensitive Serene Showy Simple Sincere Smiley Soothing Sophisticated Spacious Sparse Special Straightforward Storied Strong Stylish Successful Sumptuous Superb Supportive Sure Sympathetic Textured Thoughtful Timeless Tough Trustworthy Unassuming Uncluttered Understanding Unexpected Unique Unpretentious Versatile Vibrant Vintage Vital Warm Warmhearted Welcoming Whole Wild Witty YouthfulΔ
