Website Getting Started

Purpose
This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Entity Snapshot
What’s the name of your company/entity?
Do you have an existing website? If so what is it?
What does your company/entity do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

What Are We Doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business/entity needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business/entity well and if so, why?

Who Are We Doing This For?
Tell us about your audience. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal audience would visit your website?
EG: research product information, get contact details, ask questions about services, pricing

Design Concept
How do you want people to feel when they interact with your brand/entity? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here.
Tell us about your competitors. Who else is competing for the attention of your audience and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?
Content: Do you have high quality photos and text copy ready?*
Content includes a list of the pages you need, well written web copy as well as high quality photos. If you need help with this, please let us know.

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name*
First Last
Email*
Contact Number
- I authorise Yellow Design Ltd to use this email address to contact me with more content and/or information about its services.
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