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Effective Strategies for Attracting Customers to Your Website

As a small business owner, attracting customers to your website is crucial for the success and growth of your business. In today’s digital age, having a strong online presence is essential to reach a wider audience and drive traffic to your site. However, with the increasing competition in the online marketplace, it can be challenging…

Does Your Website Have Purpose? Understanding the Importance of Website Types

In today’s digital age, where online presence is key to success, your website serves as the virtual storefront of your business. Did you know that a staggering 88% of online consumers are less likely to return to a website after a bad experience? This emphasises the importance of having a purpose-driven website that not only…

The Importance of Website Design for Small Businesses

Website design plays a crucial role in the success of small businesses in today’s digital age. A well-designed website can be a powerful tool that helps small businesses attract and engage potential customers, build credibility, and ultimately drive online success. In this article, we will explore the importance of website design for small businesses and…
Six wooden figures with connecting lines to a central green wooden figure.

Do You Really Need A Website?

It’s more important than ever to have a centralised place for people to find you. After all, not everyone is on Facebook or TikTok. A website builds credibility and projects a professional image. It gives customers and clients a reliable hub for information. Perhaps most importantly, it’s a direct line to engagement and sales —…
Wooden icons of different file types such as JPEG and PNG.

Demystifying Image Formats: How to Choose the Right One

Which logo file should I use? What’s the difference between CMYK and RGB? Does it even matter if I export to PNG or JPG? No-one will know the difference anyway, right? The short answer: yes, it matters and yes, people will know. They might not know which specific format you’ve used, but they will know…
One green paperclip among dozens of white paperclips.

The 4 key elements of brand value

If we asked you what brand the colours red and yellow bring to mind, what would you say? Chances are: McDonalds. A certain shade of blue on a car? Classic Subaru. Yellow and white diagonal stripes? New Zealand Government announcements during the COVID-19 pandemic. These are all part of a strong brand value or equity.…
Wooden beads spelling the word Trust.

Don’t forget these important website trust factors

Trust is important. It’s the foundation of any relationship. People buy from people they know, like, and trust – so it’s important you’re doing everything you can to help your potential customers trust you. Your customers’ entire journey through your website should be full of trust signals from start to finish. When it comes to…
An about us speech bubble cut out and places on a keyboard and desk.

5 Tips for a great About page

Is your About page boring? How often do we treat these as an afterthought or, worse, overfill them with irrelevant content that focuses on the wrong things. In reality, an About page can be a golden opportunity to connect with your customers — if you do it right. An About page is important for every…
In front of a laptop, hands hold a sticky note that says SEO.

7 on-page SEO tips for your business

SEO is a bit of a buzzword these days, but what exactly is it? SEO stands for Search Engine Optimisation. In simple terms, it’s the process of improving your website’s visibility in search engine rankings and driving more traffic to your website. Keywords are a crucial part of SEO — they’re the words and phrases…
An elderly man sharing the story of his business brand.

Your Brand, Your Story, Your Business – Why you do what it is you do.

As a company, one of your biggest assets is your brand. But what is meant by brand? Get this messaging right and people will jump on board with you.
Five business people collaborating in a team meeting.

Five Useful Tips for Creating an Outstanding Business Name

Naming your company is one of the most important decisions you can make. Your business name sets the tone for your entire brand and influences the first impression potential customers’ first impression of your business.  As an entrepreneur, ensuring your brand name resonates with your target audience is critical. Failure to give your company a…
Brand Mockup with no logo. What are Brand Guidelines and why you should be sticking to them.

What are Brand Guidelines and why you should be sticking to them

Branding guidelines are an important part of quality control and brand reputation for any business. Whether you are well established or in the early stages of starting out, branding guidelines not only builds brand awareness, but they also develop trust between businesses and consumers, helping create consistency and recognition. Having clear branding guidelines helps everyone…
How is my Website Performing?

How is my website performing?

Do you have a website or an eCommerce storefront for your business, but are not seeing the results you envisioned originally when you launched your online presence? Are you struggling to understand why you are not generating leads or sales? Understanding the significance of a website’s performance is essential whether you are promoting an idea or selling…
Emoticon smile on a yellow background. Customer feedback.

Dealing with Negative Comments

Why dealing with negative comments can be good. If you’ve ever created or published anything and put yourself out there you will have opened yourself up to thought, opinion and engagement. Some of those thoughts and opinions may be different to your own, and people may have different expectations and experiences from your services, products…
Image on a computer screen inside a photo studio

Do’s and Don’ts of Stock Photos in Web Design

Dos and Don’ts of Stock Photos in Web Design Marketers and designers globally agree that visuals are an essential part of web design. Without them, the web would be a dull and complicated place. The pictures we use are appealing and help communicate information more clearly. They also make life easier for our website visitors…
Cardboard cutout image depicting an email about to be sent

Every business needs domain based email.

It goes without saying that every business needs a domain name. A domain name is a must have for any and every business whether or not you have a website. For more information about a domain name and what to look for in a domain name, check out our blog post, – Choosing a Domain…
Cardboard cutouts of a mock website design ecommerce layout.

Getting Started with a New Website Design

Working with us, together. We do things a little bit differently. Instead of just asking for your requirements, going into our cave, and producing a design, we work with you to create something that’s not only beautifully designed, but effective. What is my role during a website design and build? A lot of clients think…

Creating a Company Culture on Facebook

Developing a company culture online is an essential tool for your business. It engages your staff to take visible pride in the work they are achieving as a team, while showcasing the talents and professionalism of your company. Developing an online company culture will help your business grow and be more appealing to people viewing…

Facebook General Guidelines & Recommendations

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers, mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In order…

Instagram a General Guide & Recommendations

Instagram is a natural fit for your marketing strategy. You want to be where the consumers are. In order to do this successfully we have put together a series of tips to make your Instagram account the best it can be. Think of it as a general guide to help you get started on your…
The words 7 ways to build authenticity and credibility in your website imposed over an image with a laptop and website.

7 ways to build authenticity and credibility in your website

Build trust with your audience to get more enquiries. Having trust in any relationship is hugely important and a business relationship is no different. Your website, being the extension or the shopfront to which you present to the world your business services and products is the platform where you start building credibility and trust. Building…

Email Newsletter Marketing – A General Guideline + Recommendations

We’ve all done it. You love a company, product or service so when you see on their site a ‘subscribe to our newsletter’ button you think: “Hey, why not? I’d like to keep up with what these guys are up to…”. Fast forward a few months and you’ve got an inbox clogged up with newsletters…

LinkedIn General Guidelines & Recommendations

Why LinkedIn? The average household income per LinkedIn user is hitting around $109,000. This is much higher than Twitter, Facebook and other social media networking power houses. You are dealing with people who mean business. LinkedIn is the largest business networking site in the world. There is a different mindset when users login to LinkedIn…

Do you use the Google My Business – Posting feature?

Similar to the facebook posting feature you are able to create business related posts to share. The post is displayed on your Google My Business Listing panel under your business information, allowing customers to see a promotion, offer updates or events. You can also see analytics on posts to see how many views and clicks…

How Can I Make My Website More Effective?

Remember when the lockdowns happened? At the time, this forced a lot of business to look at their website and view it as a bigger asset than maybe they did previously. The ability to continue to sell and operate online became vitally important for every business. You might be asking yourself, is my website working…

Why Website Maintenance is Key to a Successful Website.

A website is similar to your car, in that you want it to just work whenever you need, a website even more so needs to be up and running 24/7, and working when you are not. In your car you regularly keep the tank full of gas, check and change the oil, check fluid levels,…

10 benefits of having a Google My Business listing.

Google My Businesses provides a quick and convenient way for people to search for information like contact details, business address, reviews and opening hours. It’s a way for potential customers to find and contact you easily. With Google making this information so accessible, users are not likely to scroll through pages of information when they…

Website Design Case Study – The Roncalli College Web Project

Yellow Design is happy to present you this website design case study on how we developed and completed the Roncalli College Website project. Learn how we engaged with the Roncalli administration and key people. Also understand the steps involved we undertook to enable us to deliver what the school needed for their new website design.…

Developing a website brief to get the best results for your business.

Have you ever considered what it takes to prepare for the trip overseas? Packing, flights, getting to the airport, plus planning other travel arrangements, money, foreign currency and not to mention a passport. Depending on how familiar you are with the process will depend on how much planning needs to go into the perpetration. Even…

Choosing a Domain and what to look for.

Choosing a good domain name is essential for establishing your brand identity and creating a stable online presence. Even if your not ready to build a website you still need to consider locking in the perfect domain name before it’s taken. Anybody can create a domain name but choosing a great one means putting in…

Raise your hand if you have ever felt personally hassled by a creative block.

Creative thinking isn’t just for writers, artists and musicians in the modern workplace, creative thinking is a valued skill that is used every day and with creative thinking comes creative blocks. If you are a creative professional then you know how painful creative blocks can be. Not only because they get in the way of…

Starwood

Starwood specialise in the manufacture of beech wood skewers to suit the Emsens automatic skewering machines. Setting the world standard through manufacturing innovation and product reliability, your manufacturing team will meet and exceed targets required of them when utilising Starwood skewers. The design thought was to incorporate the clean simple aesthetics of Japanese design. We wanted…

Modern Web Design, the Enticing Redwood Cherries & Berries Website.

Yellow Design got the opportunity to design the website for Redwood Cherries and Berries, a South Canterbury company that produces export quality fruits for locals. Learn why the Redwood Cherries and Berries company website looks so enticing by reading the web design case study. Designing the website for the fruit company began with a thorough…

A Seahorse riding a bike with a mallet – The WHBPC-2016 Logo

If you don’t know the world of bike polo then I recommend checking it out because it is a very exciting and entertaining sport. Riding bikes at a fast pace in a confined area welding mallets becomes very entertaining when two teams are chasing down the ball to strike into the goal. I have been…
Streets of old Tamaru map, user interface design for the South Canterbury Museum

The Streets of Old Timaru

The South Canterbury Museum came to us to seek advise on displaying a historic map of Timaru while showing some old photos of various locations of the city centre utilising the technology of a touch screen display. This was an interesting challenge due to the limitations of the touch screen in that it only recognises…

Search Engine Optimisation

FIRST UP… SEARCHING If you’ve ever searched for anything online (let’s face it, it’s hard not to with all the technology we have at our fingertips) you already know more about SEO (or shall I say search engine optimisation) than you think. You may think of Google or search engines, as just a place to…
A cup of coffee

We’ve Moved – How about a coffee?

Yellow Design has now joined the thousands of others who work from home! Sadly we had to vacate our studio, but will be looking for a new space later in the year. In the mean time we are running as normal, the only difference is meeting space. If you are wanting to catch up about that…

Google update their mobile friendly search results.

With the large number of google searches coming from mobile phones Google has now, as of the 21st of April, decided to rank mobile friendly sites higher than their non friendly friends. Mobile Devices Only Note that it only affects searches from mobile devices. This meaning that having a responsive mobile friendly website is even…
HTML Code - Website

I need a website… Where do I start?

When deciding to go down the “it’s time to get a website path” I remember it being a daunting task, filled with both excitement and gosh, where do I start. You would have no doubt heard or starting hearing terms you’ve never heard of before like, CMS, Drupal, HTML, CSS, Javascript, blog, wordpress, domain names…

Work Productivity – some apps to help, maybe?

If you ask my friends about productivity apps they all know, I love them. I don’t really know why, I think it’s the thought that they make my life more productive, making me a better person, a person who doesn’t procrastinate (as much) and gets things done. Whether they help or not is up for…

Responsive Website Design

It’s a term that is thrown around a lot by web designers but what is it and why do you need it? In my spare time I play the piano and in this new digital age I left behind the screeds of paper that used to litter the floor in an untidy mess and moved…

It’s a Blog!

Hi There. In such a digital age it can be difficult to find answers to your questions, or even know what questions to ask in the first place. We know it can be hard, which is why we are bringing both the questions and answers to you. This is our blog. It’s where we let…