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Creating a Company Culture on Facebook

Developing a company culture online is an essential tool for your business. It engages your staff to take visible pride in the work they are achieving as a team, while showcasing the talents and professionalism of your company. Developing an online company culture will help your business grow and be more appealing to people viewing…

Facebook General Guidelines & Recommendations

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers , mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In…

Instagram a General Guide & Recommendations

Instagram is a natural fit for your marketing strategy. You want to be where the consumers are. In order to do this successfully we have put together a series of tips to make your Instagram account the best it can be. Think of it as a general guide to help you get started on your…

7 ways to build authenticity and credibility in your website

Build trust with your audience to get more enquiries. Having trust in any relationship is hugely important and a business relationship is no different. Your website, being the extension or the shopfront to which you present to the world your business services and products is the platform where you start building credibility and trust. Building…

Email Newsletter Marketing – A General Guideline + Recommendations

We’ve all done it. You love a company, product or service so when you see on their site a ‘subscribe to our newsletter’ button you think: “Hey, why not? I’d like to keep up with what these guys are up to…”. Fast forward a few months and you’ve got an inbox clogged up with newsletters…

LinkedIn General Guidelines & Recommendations

Why LinkedIn? The average household income per LinkedIn user is hitting around $109,000. This is much higher than Twitter, Facebook and other social media networking power houses. You are dealing with people who mean business. LinkedIn is the largest business networking site in the world. There is a different mindset when users login to LinkedIn…

How Can I Make My Website More Effective?

Remember that time when Lockdown happened? At the time, this forced a lot of business to look at their website and view it as a bigger asset than maybe they did previously. The ability to continue to sell and operate online became vitally important for every business. You might be asking yourself, is my website…

Why Website Maintenance is Key to a Successful Website.

A website is similar to your car, in that you want it to just work whenever you need, a website even more so needs to be up and running 24/7, and working when you are not. In your car you regularly keep the tank full of gas, check and change the oil, check fluid levels,…

10 benefits of having a Google My Business listing.

Google My Businesses provides a quick and convenient way for people to search for information like contact details, business address, reviews and opening hours. It’s a way for potential customers to find and contact you easily. With Google making this information so accessible, users are not likely to scroll through pages of information when they…

Website Design Case Study – The Roncalli College Web Project

Yellow Design is happy to present you this website design case study on how we developed and completed the Roncalli College Website project. Learn how we engaged with the Roncalli administration and key people. Also understand the steps involved we undertook to enable us to deliver what the school needed for their new website design.…

Developing a website brief to get the best results for your business.

Have you ever considered what it takes to prepare for the trip overseas? Packing, flights, getting to the airport, plus planning other travel arrangements, money, foreign currency and not to mention a passport. Depending on how familiar you are with the process will depend on how much planning needs to go into the perpetration. Even…

Choosing a Domain and what to look for.

Choosing a good domain name is essential for establishing your brand identity and creating a stable online presence. Even if your not ready to build a website you still need to consider locking in the perfect domain name before it’s taken. Anybody can create a domain name but choosing a great one means putting in…

Raise your hand if you have ever felt personally hassled by a creative block.

Creative thinking isn’t just for writers, artists and musicians in the modern workplace, creative thinking is a valued skill that is used every day and with creative thinking comes creative blocks. If you are a creative professional then you know how painful creative blocks can be. Not only because they get in the way of…

Starwood

Starwood specialise in the manufacture of beech wood skewers to suit the Emsens automatic skewering machines. Setting the world standard through manufacturing innovation and product reliability, your manufacturing team will meet and exceed targets required of them when utilising Starwood skewers. The design thought was to incorporate the clean simple aesthetics of Japanese design. We wanted…

Modern Web Design, the Enticing Redwood Cherries & Berries Website.

Yellow Design got the opportunity to design the website for Redwood Cherries and Berries, a South Canterbury company that produces export quality fruits for locals. Learn why the Redwood Cherries and Berries company website looks so enticing by reading the web design case study. Designing the website for the fruit company began with a thorough…

A Seahorse riding a bike with a mallet – The WHBPC-2016 Logo

If you don’t know the world of bike polo then I recommend checking it out because it is a very exciting and entertaining sport. Riding bikes at a fast pace in a confined area welding mallets becomes very entertaining when two teams are chasing down the ball to strike into the goal. I have been…

The Streets of Old Timaru

The South Canterbury Museum came to us to seek advise on displaying a historic map of Timaru while showing some old photos of various locations of the city centre utilising the technology of a touch screen display. This was an interesting challenge due to the limitations of the touch screen in that it only recognises…

Search Engine Optimisation

FIRST UP… SEARCHING If you’ve ever searched for anything online (let’s face it, it’s hard not to with all the technology we have at our fingertips) you already know more about SEO (or shall I say search engine optimisation) than you think. You may think of Google or search engines, as just a place to…
A cup of coffee

We’ve Moved – How about a coffee?

Yellow Design has now joined the thousands of others who work from home! Sadly we had to vacate our studio, but will be looking for a new space later in the year. In the mean time we are running as normal, the only difference is meeting space. If you are wanting to catch up about that…

Google update their mobile friendly search results.

With the large number of google searches coming from mobile phones Google has now, as of the 21st of April, decided to rank mobile friendly sites higher than their non friendly friends. Mobile Devices Only Note that it only affects searches from mobile devices. This meaning that having a responsive mobile friendly website is even…
HTML Code - Website

I need a website… Where do I start?

When deciding to go down the “it’s time to get a website path” I remember it being a daunting task, filled with both excitement and gosh, where do I start. You would have no doubt heard or starting hearing terms you’ve never heard of before like, CMS, Drupal, HTML, CSS, Javascript, blog, wordpress, domain names…

Work Productivity – some apps to help, maybe?

If you ask my friends about productivity apps they all know, I love them. I don’t really know why, I think it’s the thought that they make my life more productive, making me a better person, a person who doesn’t procrastinate (as much) and gets things done. Whether they help or not is up for…

Responsive Website Design

Responsive Design. It’s a term that is thrown around a lot by web designers but what is it and why do you need it? In my spare time I play the piano and in this new digital age I left behind the screeds of paper that used to litter the floor in an untidy mess…

It’s a Blog!

Hi There. In such a digital age it can be difficult to find answers to your questions, or even know what questions to ask in the first place. We know it can be hard, which is why we are bringing both the questions and answers to you. This is our blog. It’s where we let…