Your Brand, Your Story, Your Business – Why you do what it is you do.

As a company, one of your biggest assets is your brand. But what is meant by brand?

Brand is a difficult concept to grasp and define. The phrase Brand or Branding has become a bit of a buzzword. It’s one of those words that gets thrown around in general conversation all the time (a little bit like design). I am hoping to help clarify its meaning and share a few thoughts about building your brand and story.

But first, What is a meant by brand?

• It’s not your company name or your logo.

• It’s not the colours associated with your business.

• Or maybe it is all of these things – but more.

A brand is much more than just a logo or tagline. It is the story behind your business, the connection you have with your customers, and the promise you make to them of quality products and services.

The first step to creating a successful brand is to define who you are as a business. Who are you and why do you do what it is you do? Why are you in this business? Why do you do business this way? These questions get to the heart of a business and to the heart of who you are.

Once you have defined these elements, it will be easier to create a consistent message that resonates with your audience. The answers to these questions will draw people in. The answers can give life, joy, and excitement to you and to the people involved in your business. They can inspire pride, ownership, and even delight. Get this messaging right and people will jump on board. This becomes your story.

Why does knowing your story help you?

Well for starters, knowing your story means you don’t feel like you’re faking it. It means you’re not just going through the motions. It brings life to the things you do and to the people involved in your business – your staff, your clients and your customers.

Knowing your story helps you build a strong brand by allowing you to effectively communicate the values of your company to customers. It gives customers an understanding of what makes your business unique and how it can benefit them. Knowing your story also helps create a connection between customers and your business, making them more likely to engage with you. It provides an insight into the personality of your company, helping customers form a positive opinion of you and build trust.

As a design studio, working with a business who knows their brand and their story is gold. It helps identify the essence of your business, who you are and why you do what it is you do. We can then put a face and shape to these things. We can share your story throughout your visual elements, and into your online world and marketing strategies. Plus it becomes a whole lot more meaningful when working with the heart and soul of a business! and I believe this reflects well to everyone.

What are your thoughts?

Do you think businesses need to know who they are and why you do what it is you do?

“We could not have hoped for a better design partner for the World Champs than Yellow Design. Their brand development process was inclusive and resulted in an epic event brand that allowed us to take our event to the globe with confidence. Yellow Design went above and beyond every time. We can’t thank them enough.”

Sam Callander, Event Organiser, World Hardcourt Bike Polo Champs.