Facebook General Guidelines & Recommendations

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers, mobile devices, at home or at work, watching TV or shopping with friends.

This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In order to do this successfully we have put together a series of tips to help you achieve your goals on Facebook.

Be engaging

When crafting updates for your page, you need to aim for engagement as your main goal.

Posting blanket statements and opinions usually won’t get a great response – but posting in a way that catches people’s attention and motivates them to take action pays huge dividends.

Posting questions, fill in the blanks or photos that ask questions are more likely to generate engagement.

Have a posting strategy

Every page is different and has a unique fan base. So you’ll need to determine what kind of identity and tone you’d like your page to have and what content gets the best reaction from potential customers and fans.

Take the time to plan out your posts in advance. Map out when your next sale or promotion will be and how your posts will communicate it. In doing this you are able to optimise your time on Facebook as you don’t have to wait at the computer to post. You also know ahead of time exactly what is going to be showing up allowing you to respond to and comments and questions.

Post Photos

Today’s world is image driven and Facebook is no different.

Studies show that video and photos posted on Facebook create greater engagement that other types of posts with 84% more clicks through than an average post.

Make it Personal

Put a face/name to your social media presence; your page needs to respond like a human to make your customers comfortable with interacting with you.

How to do this:

• Reply to comments using the person’s First name.
• Show empathy.
• Treat people with respect.
• Kill people with kindness.
  

Analytics and Facebook Insights

Facebook’s insights are relatively easy to understand and can provide your company with a wealth of information about your customers, including what time they are online, what they are most likely to look at and what posts have performed well on your page.

Insights can even tell you how many people are moving past your main page to view other areas such as photos and your about section.

Use insights to:

• Identify when your audience is online.
• Identify how many people your posts reach.
• Identify the best type of posts for your audience.
• Give you basic information about the types of people your fans are and when they are coming from.
  

Promoted Posts

There are a large range of Facebook ads that you can tailor to your companies needs. Using paid ads on Facebook is about driving more traffic to a specific aspect of your company. This maybe a campaign or sale that you are running or you may want to drive more traffic to your website. Facebook ads will allow you to target exactly the people that you want to reach and allows you the advertiser to be very specific when creating your ads.

Let us know if you have any tips and tricks about Facebook or if you try any of the above, how did they go? Come and like our Facebook Page @yellowdesignnz.