Chalice Foundation New Zealand Trust
The Chalice Foundation Trust New Zealand is an organisation who challenge the stigma around menstruation in Aotearoa by providing information and support to communities. We worked with them to create a logo that represent their core values and ideas. The logo needed to empower and connect with people.
The chalice represents collective knowledge, learning and growth. We showed this by using connecting shapes and over lapping colours blue and yellow to create green, symbolising the idea of people coming together and sharing knowledge. Using a gender neutral colour palate also reinforces the de-stigmatisation of menstruation, creating an understanding that this foundation isn’t just for women.
It was great to work with the team at the Chalice Foundation and learn about their vision. We look forward to seeing their awesome work.
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