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Build Your Audience

Facebook General Guidelines & Recommendations

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers, mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. In order…

Instagram a General Guide & Recommendations

Instagram is a natural fit for your marketing strategy. You want to be where the consumers are. In order to do this successfully we have put together a series of tips to make your Instagram account the best it can be. Think of it as a general guide to help you get started on your…
The words 7 ways to build authenticity and credibility in your website imposed over an image with a laptop and website.

7 ways to build authenticity and credibility in your website

Build trust with your audience to get more enquiries. Having trust in any relationship is hugely important and a business relationship is no different. Your website, being the extension or the shopfront to which you present to the world your business services and products is the platform where you start building credibility and trust. Building…

Email Newsletter Marketing – A General Guideline + Recommendations

We’ve all done it. You love a company, product or service so when you see on their site a ‘subscribe to our newsletter’ button you think: “Hey, why not? I’d like to keep up with what these guys are up to…”. Fast forward a few months and you’ve got an inbox clogged up with newsletters…

LinkedIn General Guidelines & Recommendations

Why LinkedIn? The average household income per LinkedIn user is hitting around $109,000. This is much higher than Twitter, Facebook and other social media networking power houses. You are dealing with people who mean business. LinkedIn is the largest business networking site in the world. There is a different mindset when users login to LinkedIn…