7 on-page SEO tips for your business

SEO is a bit of a buzzword these days, but what exactly is it? SEO stands for Search Engine Optimisation. In simple terms, it’s the process of improving your website’s visibility in search engine rankings and driving more traffic to your website. Keywords are a crucial part of SEO — they’re the words and phrases that users type into search engines to find information on a particular topic.

There are many elements you need have in place on your website. This is commonly known as ‘on-page SEO.’ Gone are the days of keyword stuffing, where you could cram as many simple keywords into your content as possible and see results. In fact Google actually punishes this behaviour. SEO is also about more than just building links to your website, crossing your fingers, and hoping Google will rank you highly in the search engines.

Today we’re going to look at some on-page SEO tips that you can action in your business. If you don’t have time or you’d like a hand with SEO, get in touch! We provide SEO services and we’re happy to help.

#1 | Heading Tag

Give your single most important heading a Heading tag (H1). This helps search engines prioritise it correctly as the most important heading. It also helps search engines understand your content. The page or post title should use the H1 tag and include your primary keyword. It should be the only item on the page that uses an H1 tag.

#2 | Title Tag

The title tag controls the page title in the browser and also the title that is shown in the search results. It’s an important element as you have the ability to encourage a click-through from someone looking through search results. Your primary keyword should be used at the start of the title tag if possible. You have up to 60 characters to use here.

#3 | Meta Description

The meta description is another important element that shows up in the search results. This area sits under the title tag. It allows up to 160 characters and should be used to provide a descriptive introduction to your page. This encourages someone to click-through from the search results. Make sure you use your primary keyword here as well.

#4 | Image Alt-Text

Alt-text sits behind an image, describing the image for search engines, screen readers, and on slower loading pages. It’s great for helping search engines understand what the image is, as search engines of course can’t see pictures. It’s also very helpful for accessibility purposes, for example for blind users who use a screen reader. Every image on your website should have an alt text.

#5 | Internal Linking

Make sure you use internal linking to direct users through to more useful content on your website. This might be blogs on a related topic, an update on current projects, or an interview with a subject matter expert. Internal links help users read and engage with more content that they might be interested in. It also helps search engines find more pages on your website, which can help them to be indexed in the search results.

#6 | Mobile Responsiveness

Google and other search engines give more weight to websites that display well on mobile devices. As of April 2023, around 58% of website traffic comes from mobile devices (explodingtopics.com) as opposed to desktop. With mobile responsiveness a major factor in mobile visitors, your website should be designed from a mobile first perspective.

#7 | Website Speed

Did you know 25% of website visitors would abandon a website that takes more than 4 seconds to load? (websitebuilderexpert.com). The speed of your website is critical to SEO success, as this affects sales conversions and bounce rates. You can test your website speed using a tool such as GTMetrix. Your website should load in under 2 seconds. If your website takes longer than 2 seconds to load, this should be worked on as a priority.

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If you’re too busy to work on your website SEO and you’d like a hand, get in touch! We’re here to help.