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Images that Convert – Attract Customers with Google Search
Photography, SEO
In today’s digital world, visual content plays a crucial role in capturing the attention of online audiences.However, many businesses struggle to get their website noticed through Google Images, missing out on valuable traffic and potential customers.Optimising your images for Google Image Search can significantly increase your website’s visibility and drive traffic.The Power of Google Image…
10 Powerful On-Page SEO Tips to Skyrocket Your Website Traffic
SEO
Imagine potential customers searching for businesses like yours online, but your website remains hidden from their view. That’s the harsh reality for businesses without a solid on-page SEO strategy. On-page SEO focuses on optimising the elements within your website to improve search engine ranking and user experience. By implementing these best practices, you can increase…
How to perform a content audit on your own website – A Step-by-Step Guide
Educational
Are you feeling overwhelmed by the vast expanse of content on your website? Do you suspect there are hidden issues lurking beneath the surface? A content audit can help you navigate through the clutter and identify areas for improvement. In this guide, we’ll walk you through the step-by-step process of performing a content audit on…
Increase Website Visitors: Tips and Tricks for Small Business Owners
Build Your Audience
For small businesses, increasing website visitors is a key driver of growth and success. However, attracting customers to a website can be challenging. With ever-increasing competition in the online marketplace, implementing effective online marketing strategies is crucial. These strategies will drive traffic to your site and help you acquire new customers. Understanding Website Traffic Generation…
Effective Strategies for Attracting Customers to Your Website
Build Your Audience, SEO, Social
As a small business owner, attracting customers to your website is crucial for the success and growth of your business. In today’s digital age, having a strong online presence is essential to reach a wider audience and drive traffic to your site. However, with the increasing competition in the online marketplace, it can be challenging…
Does Your Website Have Purpose? Understanding the Importance of Website Types
Website Care, Website Design
In today’s digital age, where online presence is key to success, your website serves as the virtual storefront of your business. Did you know that a staggering 88% of online consumers are less likely to return to a website after a bad experience? This emphasises the importance of having a purpose-driven website that not only…
The Importance of Website Design for Small Businesses
Website Design
Website design plays a crucial role in the success of small businesses in today’s digital age. A well-designed website can be a powerful tool that helps small businesses attract and engage potential customers, build credibility, and ultimately drive online success. In this article, we will explore the importance of website design for small businesses and…
Do You Really Need A Website?
Build Your Audience, Educational, Social, Website Design
It’s more important than ever to have a centralised place for people to find you. After all, not everyone is on Facebook or TikTok. A website builds credibility and projects a professional image. It gives customers and clients a reliable hub for information. Perhaps most importantly, it’s a direct line to engagement and sales —…
Demystifying Image Formats: How to Choose the Right One
Branding Identity & Logos, Graphic Design, Print
Which logo file should I use? What’s the difference between CMYK and RGB? Does it even matter if I export to PNG or JPG? No-one will know the difference anyway, right? The short answer: yes, it matters and yes, people will know. They might not know which specific format you’ve used, but they will know…
The 4 key elements of brand value
Branding Identity & Logos
If we asked you what brand the colours red and yellow bring to mind, what would you say? Chances are: McDonalds. A certain shade of blue on a car? Classic Subaru. Yellow and white diagonal stripes? New Zealand Government announcements during the COVID-19 pandemic. These are all part of a strong brand value or equity.…