Posts by Rachel
Do You Really Need A Website?
It’s more important than ever to have a centralised place for people to find you. After all, not everyone is on Facebook or TikTok. A website builds credibility and projects a professional image. It gives customers and clients a reliable hub for information. Perhaps most importantly, it’s a direct line to engagement and sales —…
Read MoreDemystifying Image Formats: How to Choose the Right One
Which logo file should I use? What’s the difference between CMYK and RGB? Does it even matter if I export to PNG or JPG? No-one will know the difference anyway, right? The short answer: yes, it matters and yes, people will know. They might not know which specific format you’ve used, but they will know…
Read MoreThe 4 key elements of brand value
If we asked you what brand the colours red and yellow bring to mind, what would you say? Chances are: McDonalds. A certain shade of blue on a car? Classic Subaru. Yellow and white diagonal stripes? New Zealand Government announcements during the COVID-19 pandemic. These are all part of a strong brand value or equity.…
Read More5 Tips for a great About page
Is your About page boring? How often do we treat these as an afterthought or, worse, overfill them with irrelevant content that focuses on the wrong things. In reality, an About page can be a golden opportunity to connect with your customers — if you do it right. An About page is important for every…
Read More7 on-page SEO tips for your business
SEO is a bit of a buzzword these days, but what exactly is it? SEO stands for Search Engine Optimisation. In simple terms, it’s the process of improving your website’s visibility in search engine rankings and driving more traffic to your website. Keywords are a crucial part of SEO — they’re the words and phrases…
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